ALPHA MART — LOGO, VECTOR MASTER
================================

These 24 SVG files are the Alpha Mart logo. They are the only files that are.
Do not rebuild, retrace, redraw or recolour the mark. If you need a version
that is not here, ask for it: hello@alphamart.au

WHICH FILE
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lockup_full_*      The whole logo: two badges, the name, the descriptor.
                   Use this when there is room and it is the first time the
                   reader meets the brand. Minimum 45 mm / 200 px wide.

lockup_wide_*      The same content laid out horizontally. For letterheads,
                   email footers, banners, anything wider than it is tall.

lockup_badges_*    The two badges and the name, no descriptor. Minimum
                   26 mm / 120 px wide.

badge_script_*     The name alone in its hexagon. Minimum 15 mm / 64 px.

badge_spark_*      The spark alone in its hexagon. Minimum 9 mm / 32 px.
                   Below 64 px this replaces the script badge. Use it for
                   embroidery under 50 mm, where the lettering fills in.

lettering_*        The name drawn, without a hexagon. Restricted use —
                   ask first.

WHICH COLOUR
------------
_ink        Near-black #141414. The default on a pale ground.
_navy       #101E2E. Dark grounds, and the football kit.
_orange     #F1541F. A field colour. Use on cream or white, not on photos.
_cream      #FBF6EF. The only version for a dark or orange ground.

Placement: orange on a light feed, navy on a busy one, cream only on dark,
and use the version whose colour you control. Never place the mark where the
background is unpredictable.

COLOUR VALUES
-------------
ALPHA ORANGE   #F1541F   RGB 241 84 31
KIT NAVY       #101E2E   RGB 16 30 46
INK            #141414   RGB 20 20 20
CREAM          #FBF6EF   RGB 251 246 239

There is no fifth colour.

#F1541F sits near the edge of the CMYK gamut and can print duller than it
looks on screen. Always ask for a printed proof. Never approve the orange
from a screen proof. Consider a Pantone match for a long run.

Illuminate the cream, never white. White makes the orange go fluorescent.

NEVER
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- Never set the name "Alpha Mart" in a typeface. It is drawn artwork.
- Never stretch one axis, rotate, or add effects.
- Never recolour off the four values above.
- Never place the mark on a busy photograph.
- Never screenshot the logo off a web page. Use these files.
- Never send a JPEG to a printer. Send this whole folder.

Full standards: see the Alpha Mart brand standards page.
Questions: hello@alphamart.au · 0421 775 555
Alpha Mart · 92 Cahors Road, Padstow NSW 2211
